eCommerce SEO Services

Creates lasting value – eCommerce SEO is an investment in long-term performance to ensure that you brand is always in consideration.

Improve user experience – a stronger user experience helps to drive conversions.  eCommerce SEO supports user experience and conversion optimization by improving a site’s usability which in turn can improve organic rankings.

Capture new and trending search terms.  Google has stated that each, 25% of all searches are net new.  As search language evolves, it presents an opportunity to optimize product and service listings for these new terms.

Expand your paid search remarketing audiences. Once a visitor lands on your site through organic search (and other channels), your paid search campaign can then leverage this in remarketing campaigns.  This is a campaign that reminds site visitors about your brand.

Increase content visibility – eCommerce SEO is a great way to optimize for what we refer to as “supporting content”.  This is content that is not the actual product or service but is tied to it in some way – for example:  buyer’s guides, how-to articles, and blog posts.  Many of these can be made shareable through PDFs and social links further expanding the organic benefit.

Fill your marketing funnel – creating awareness, generating interest, creating desire, and driving action — relies on a steady flow of new shoppers.  eCommerce SEO plays a critical role in driving lower-cost top-of-funnel traffic at the awareness stage.

Drive brand awareness – organic search results are a great way to create low-cost brand awareness.

Lower your paid search costs – eCommerce SEO also benefits your Google Ad campaigns.  Why?  As you enhance landing page content with the specific language that your target audience uses, your landing page quality score will improve.  A a more relevant landing page leads to both a lower cost-per-click, and higher ad rank.