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Apple Search Ads services

Get in front of new customers or engage existing customers through app advertising.

There are 4 different types of campaigns to choose from. Regardless of your objective, Clear Digital has a simple, straight-forward 4-step process:

Apple Search Ads Campaign Audit & Analysis

Step 1:  First, if you have an existing Apple Search Ads campaign, we conduct a campaign audit and analysis to understand what has been optimized well, and what campaign optimization gaps exist.  If you don’t have an existing Apple Search Ads campaign, we move to step 2.

Keyword & Audience Research

Step 2:  Moving on to the second step, Clear Digital performs App Store-specific keyword research to identify the search terms that your target audience is using to find apps just like yours.  In this step we also perform a competitive analysis on keywords your competitors are actively bidding on. Finally, we look at keywords and language that is trending to capitalize on emerging opportunities.

Apple Search Ads Campaign Setup

Step 3:  The third step in the process is custom campaign set up.  Depending on the campaign objectives, setup variables include: description optimization, image asset upload, and conversion tracking to name but a few.  If you have an existing campaign, you may already have some descriptions that are clear winners.  If so great!  Clear Digital will leverage those as a stepping stone to take your Apple Search Ads campaign to the next level.

Continuous Apple Search Ads Campaign Optimization

Step 4:  The best Appl Search Ads campaigns are the ones that are constantly managed and optimized.  Our campaigns review targeting performance, keyword performance and overall campaign impact based on your objective.

Apple Search Ads Packages

The following packages are perfect way to start getting ahead of your competition online.

Brand Campaign

$40000setup / monthly
  • Kickoff Strategy Call
  • Custom Campaign Setup
  • Image Optimization (If Required)
  • Description Optimization (If Required)
  • Targeting Setup
  • Budget Setup
  • Conversion Tracking Setup
  • Ongoing Campaign Optimization
  • Performance Reporting
Start Today

Competitor Campaign

$40000setup / monthly
  • Kickoff Strategy Call
  • Custom Campaign Setup
  • Image Optimization (If Required)
  • Description Optimization (If Required)
  • Targeting Setup
  • Budget Setup
  • Conversion Tracking Setup
  • Ongoing Campaign Optimization
  • Performance Reporting
Start Today

Discovery Campaign

$40000setup / monthly
  • Kickoff Strategy Call
  • Custom Campaign Setup
  • Image Optimization (If Required)
  • Description Optimization (If Required)
  • Targeting Setup
  • Budget Setup
  • Conversion Tracking Setup
  • Ongoing Campaign Optimization
  • Performance Reporting
Start Today

Generic Campaign

$40000setup / monthly
  • Kickoff Strategy Call
  • Custom Campaign Setup
  • Image Optimization (If Required)
  • Description Optimization (If Required)
  • Targeting Setup
  • Budget Setup
  • Conversion Tracking Setup
  • Ongoing Campaign Optimization
  • Performance Reporting
Start Today

Apple Search Ads – Key Campaign Categories To Consider:

The following are the 4 key Apple Search Ads campaigns that need to be considered when first planning your Apple Search Ads campaign approach:

  • Brand Campaign – Make sure to protect your brand.  A brand campaign protects you from competitors looking to capitalize on the strength of your brand.  Competitors can get in front of customers specifically looking for your app, by targeting your brand in their set of keywords.

  • Discovery Campaign – In this campaign approach, we target keywords that are relevant to your app as means to introduce your app to qualified consumers who haven’t yet heard about your brand, but are looking for an app just like yours.

  • General Campaign – This campaign type is best leveraged when the objective is to reach a wide audience and to increase your brand awareness.  Targeting includes keywords that are relevant to your app’s feature and category.

  • Competitor Campaign – Take advantage of competitors that aren’t running a brand campaign.  Beat out your competition by using search terms that your competitors have high organic rank for.

Whether you are already running an Apple Search Ads campaign and are looking to optimize it, or you want to get started with your very first Apple Search Ads campaign, we can help.  Make the switch to Clear Digital today.

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Book A Free 20 Minute Apple Search Ads Consultation

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Quick Apple Search Ads Facts

Per recent releases from Apple & Splitmetrics the following are some key statistics that demonstrate why Apple Search Ads campaigns are critical if you have an app to promote.

50%

BRAND PREFERENCE

Over 50% of searches in the App Store are brand-specific, meaning that consumers are arriving there with the intent download a specific app – one of the key ways to compete in this space is through Apple Search Ads.

70%

HIGH INTENT

70% of App Store users use the store to search for apps – meaning that leveraging Apple Search Ads is a great way to get your app discovered by a highly-motivated audience.

92.2%

CONVERSIONS

Apple has gone on record to state that on average, Apple Search Ads yield a 50% conversion rate – meaning that 1 in every 2 people download an app based on an Apple Search Ad.

$1.90

LOW-COST

The average Apple Search Ads cost-per-acquisition is around $1.90.  The most expensive by business vertical is Finance ($10.33), and Sports ($8.14).

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