Cuttingboard.ca wanted to rank on Google for a variety of keywords to put their brand in front of qualified prospects. Several challenges existed including:
- A number of established competitors in the market places
- The desire to rank both nationally and within local markets
- E-Commerce competitors such as Amazon, Etsy & Kijiji
The strategy included 3 key elements:
- Optimize products for e-commerce SEO
- Optimize the WordPress website site for SEO
- Optimize for Local SEO
The approach consisted of the following:
- Keyword research
- Content optimization & development
- On-page image optimization
- Social SEO & social integration – specifically Instagram
- Page development
- Link building
First page keyword rankings.
Examples of keywords on the first page of Google.
First page keyword rankings in 4 different search engines: Google, Bing, Yahoo, DuckDuckGo
GOOGLE FIRST PAGE KEYWORDS
142 keywords ranking on first page of Google in desktop search. Double this number if you included Google mobile search results, 182 keywords on first page.