Project Description

Challenge

Cuttingboard.ca wanted to rank on Google for a variety of keywords to put their brand in front of qualified prospects.  Several challenges existed including:

  1. A number of established competitors in the market places
  2. The desire to rank both nationally and within local markets
  3. E-Commerce competitors such as Amazon, Etsy & Kijiji

Strategy

The strategy included 3 key elements:

  1. Optimize products for e-commerce SEO
  2. Optimize the WordPress website site for SEO
  3. Optimize for Local SEO

Approach

The approach consisted of the following:

  1. Keyword research
  2. Content optimization & development
  3. On-page image optimization
  4. Social SEO & social integration – specifically Instagram
  5. Page development
  6. Link building
Cutting Board Canada Website Portfolio

The Process

Keyword Research

Step 1:  Clear Digital performed keyword research to identify the language that qualified potential customers were using on Google to find similar products.  In this step we also performed a competitive analysis on keywords their competitors were actively optimizing for.  Finally, we looked at keywords that were trending in their industry to capitalize on new emerging opportunities.

E-Commerce Product Optimization

Step 2:  Leveraging the keyword research from step 1, along with background research about the subject matter, Clear Digital was then able to optimize e-commerce product listings.  This process included URL optimization, product image optimization, and product listing optimization.

WordPress SEO Optimization

Step 3:  The third step in the process involved WordPress SEO optimization.  This included site-wide speed optimization, image compression, URL optimization, title tag refinement, meta description tag optimization, content optimization, and social integrations.

Local Listing Optimization

Step 4:  The fourth step in the process involved local listing optimization including on-page listing optimization, description refinement, product listing optimization, shortname optimization, photo optimization, and ongoing optimized posts.

Link Building

Step 5:  The fifth step is actually an ongoing process of strategic link building.  Link building included local link building, national link building, vertical-specific link building, and citations.

Analytics Insights To Drive Continuous Optimization

Step 6:  Finally, the last step is an ongoing process similar to step #5.  Clear Digital leverages a number of analytics insights from paid media, local, organic, and Google Analytics to identify insights that are leveraged for ongoing optimization efforts.

Gallery

Below is a small image gallery from the www.cuttingboard.ca website.

Cutting-Board-Canada-Gallery-1
Cutting-Board-Canada-Gallery-2
Cutting-Board-Canada-Gallery-3
Cutting-Board-Canada-Gallery-4

Results

First page keyword rankings.

Examples of keywords on the first page of Google.

Personalized Cutting Boards
Custom Cutting Boards
Cutting Boards Canada
Engraved Cutting Boards
Bulk Personalized Cutting Boards
Personalized Charcuterie Boards
Wholesale Cutting Boards
Wholesale Butcher Blocks
4

SEARCH ENGINES

First page keyword rankings in 4 different search engines:  Google, Bing, Yahoo, DuckDuckGo

142

GOOGLE FIRST PAGE KEYWORDS

142 keywords ranking on first page of Google in desktop search.  Double this number if you included Google mobile search results, 182 keywords on first page.