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Google Weather-Based Ads services

Get in front of customers at the exact moment in time when they are searching for a business like yours.

Clear Digital has a simple, straight-forward 4-step process:

Google Weather-Based Ads Campaign Audit & Analysis

Step 1:  First, if you have an existing Google Weather-Based Ads campaign, we conduct a Google Weather-Based Ads campaign audit and analysis to understand what has been optimized well, and what campaign optimization gaps exist.  If you don’t have an existing Google Weather-Based Ads campaign, we move to step 2.

Keyword & Audience Research

Step 2:  Moving on to the second step, Clear Digital performs Google-specific keyword & audience research to identify the language that your target audience is using to find businesses like yours.  In this step we also perform a competitive analysis on keywords your competitors are actively bidding on.  Finally, we look at keywords and language that is trending to capitalize on emerging opportunities.

Google Weather-Based Ads Campaign Setup

Step 3:  The third step in the process involves setting up the weather application programming interface (API), along with the weather-based data sheet and associated Google Ads script.  If you have an existing weather-based Google Ads campaign, you will have campaign data that can be leveraged as a stepping stone for optimization.

Continuous Google Weather-Based Ads Campaign Optimization

Step 4:  The best Google Weather-Based Ad campaigns are the ones that are constantly managed and optimized.  Our campaigns carefully consider the performance of your campaign to make refinements as needed to the weather-based conditions (temperature, precipitation, wind).  Clear Digital has a straight forward approach – ongoing, continuous optimization to help you get the best ROI.

Google Weather-Based Ads Packages

The following packages are a perfect way to start getting ahead of your competition online.

Weather-Based Text Ads

$50000setup / monthly
  • Kickoff Strategy Call
  • PPC Audit & Analysis
  • Weather-Based Ads Strategy & Tactical Plan
  • Ad Copy Development
  • Dedicated Google Certified PPC Specialist
  • Up To 3 Products / Services
  • Ongoing Campaign Optimization
  • Performance Reporting
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Weather-Based Display Ads

$500setup / monthly
  • Kickoff Strategy Call
  • PPC Audit & Analysis
  • Weather-Based Ads Strategy & Tactical Plan
  • Display Ads Development (Responsive Display)
  • Dedicated Google Certified PPC Specialist
  • Up To 3 Products / Services
  • Ongoing Campaign Optimization
  • Performance Reporting
Start Today

Weather-Based Ads Combo: Text Ads & Display Ads

$900setup / monthly
  • $100 Combo Discount / Month
  • Kickoff Strategy Call
  • PPC Audit & Analysis
  • Weather-Based Ads Strategy & Tactical Plan
  • Ad Copy Development
  • Display Ads Development (Responsive Display)
  • Dedicated Google Certified PPC Specialist
  • Up To 3 Products / Services
  • Ongoing Campaign Optimization
  • Performance Reporting
Start Today

Google Weather-Based Ads Benefits

The following are some key benefits of Google Weather-Based Ads:

  • Condition Based Campaign Launch Conditions – For business that are impacted by the weather, weather-based campaigns offer a real-time solution that can be advantageous.  For example, roofing company could take advantage by running weather-based ads when there are heavy winds – as homeowners with an older roof may have lost some shingles during heavy winds and are now turning to search for a roofing company.

  • Location-Based – If you are looking to advertise locally, regionally, or nationally when the weather is “sunny” for example, this can prove to be difficult as conditions can vary quite considerably from one part of a province to another, let alone between provinces or different parts of the country.  That specific challenge is something that weather-based ads can solve for.  Your ads appear based on the conditions you determine are ideal. If those conditions aren’t met, your ads will not be served – thus avoiding any wasted ad investment.

Did you know that you can target by temperature, wind, rain, sun and more?  Make the switch to Clear Digital today.

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Weather Sensitive Industries Include

  • Apparel

  • Pharma

  • Home Services

  • Energy

  • Insurance

  • Automotive

  • Taxi & Delivery Services

  • Outdoor Attractions & Recreation

  • Restaurants

  • Travel & Tourism

  • HVAC

  • Fast-Moving Consumer Goods (FMCG)

  • Food & Beverage

  • Home & Garden

  • Sports

Book A Free 20 Minute Google Weather-Based Ads Consultation

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Quick Google Weather-Based Marketing Statistics

Per a recent release by Weather Unlocked he following are some compelling statistics that illustrate how Weather-Based advertising can be a competitive advantage for those that use it strategically.

11%

SUNCARE PRODUCTS

11% increase in weekly sales when the temperature is 1 degree warmer.

13%

HEDGE TRIMMERS

13% increase in sales in hedge trimmers when temperature is 1 degree warmer.

18%

WILLINGNESS TO PAY MORE

Consumers are willing to pay an 18% more for orange juice after being exposed to sunlight.

2nd

CONSUMER BEHAVIOUR

Weather is the 2nd biggest influence on consumer behaviour after the state of the economy.

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