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Android App Advertising services

Get in front of new customers or engage existing customers through app advertising.

There are two different campaign types and objectives to choose from – App Installs or App Engagement.  Regardless of your objective, Clear Digital has a simple, straight-forward 4-step process:

App Advertising Campaign Audit & Analysis

Step 1:  First, if you have an existing App campaign, we conduct an App campaign audit and analysis to understand what has been optimized well, and what campaign optimization gaps exist.  If you don’t have an existing App campaign, we move to step 2.

Google Play App Store Keyword & Audience Research

Step 2:  Moving on to the second step, Clear Digital performs Google Play App Store-specific keyword research to identify the search terms that your target audience is using to find apps just like yours.  In this step we also perform a competitive analysis on keywords your competitors are actively bidding on. Finally, we look at keywords and language that is trending to capitalize on emerging opportunities.

App Advertising Campaign Setup

Step 3:  The third step in the process is custom campaign set up.  Depending on the campaign objectives, setup variables include: targeting, ad copy, image asset upload, and conversion tracking to name but a few.  If you have an existing campaign, you may already have some ads that are clear winners.  If so great!  Clear Digital will leverage those as a stepping stone to take your App advertising campaign to the next level.

Continuous App Campaign Optimization

Step 4:  The best Android App advertising campaigns are the ones that are constantly managed and optimized.  Our campaigns review targeting performance, keyword performance and overall campaign impact – either app install or app engagements, depending on your objective.

Android App Advertising Packages

The following packages are a perfect way to start getting ahead of your competition online.

App Installs

$40000setup / monthly
  • Kickoff Strategy Call
  • Custom Campaign Setup
  • Text Ad Creation
  • Image Assets Setup
  • Video Assets Setup
  • Targeting Setup
  • Budget Setup
  • Conversion Tracking
  • Ongoing Campaign Optimization
  • Performance Reporting
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App Engagement

$40000setup / monthly
  • Kickoff Strategy Call
  • Custom Campaign Setup
  • Text Ad Creation
  • Image Assets Setup
  • Video Assets Setup
  • Targeting Setup
  • Budget Setup
  • Conversion Tracking
  • Ongoing Campaign Optimization
  • Performance Reporting
Start Today

Android App Advertising Benefits

The following are some key benefits of Android App advertising:

  • Cost Per Install – For install-based campaigns, you pay for the result you want – i.e. an app install.  Some advertisers often pay per impression, which isn’t necessarily what you should be paying for if you want a specific conversion, such as an install.

  • ROI Measurement – You will be able to clearly see the ROI on both the actual campaign itself and with an understanding of the lifetime value of a customer using your app you can determine the life-time ROI of the campaign

  • High Degree Of Targeting Precision – Once your app has been downloaded, and you move to an app engagement campaign, you can target your users with a high degree of precision,

  • Pocket-Friendly Marketing – One of the most cost-effective ways to reach an engaged audience of your brand, is through app engagement campaigns.

Whether you are already running an Android App campaign and are looking to optimize it, or you want to get started with your very first Android App campaign, we can help.  Make the switch to Clear Digital today.

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Book A Free 20 Minute Android App Advertising Consultation

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Quick Android App Advertising Facts

Per recent releases from Google and Statista the following are some key statistics that demonstrate why Android App Campaigns are critical if you have an app to promote.

24%

USAGE

24% of apps are used only once – underscoring the incredible importance of app-engagement campaigns.

50%

DOWNLOADS

Google has reported that their Universal App Campaigns have delivered more than 50% of all app downloads from ads.

69%

PERSONAL DATA

69% of users say it’s important to them to know that an app or service is using their personal data.

140%

RESULTS

Drive 140% more conversions conversions per dollar than with other Google app promotion products (for example App extensions in Google text ads).

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