Partner Spotlight
The Customer Experience Stakes Have Never Been Higher
The following are the bare essential services, as identified by Richard Clifford Consulting to help build a more customer-centric approach toward earning deep, longer-lasting and more rewarding customer relationships.
Bare Essential Services:
Research & Assess
Audits, Assessments & Workshops
- Customer service audit & assessment
- Customer success audit & assessment
- Marketing audit & assessment
- Customer touchpoints audit & assessment
- Customer journey mapping (workshop & assessment)
- Competitive analysis audit & assessment
- Website and CRM (customer relationship management) audit & assessment
- Content audit & assessment
- SEO (search engine optimization) audit & assessment
- Social media audit & assessment
- Brand alignment audit & assessment
- Key account activity audit & assessment
- Internal stakeholder interviews, surveys, audit & assessment
- Key accounts interviews, surveys, audit & assessment
- Technology audit & assessment
Plan
Strategy, Planning & (Re)Design
- Customer service plan: (re)design and/or recommendations
- Customer success plan: (re)design and/or recommendations
- Marketing plan: (re) design and/or recommendations
- Key accounts retention plan: (re)design and/or recommendations
- Technology alignment plan: (re)design and/or recommendations
Execute
Asset (Re)Development, Interviews & Training
- Customer service assets (re)development
- FAQs (frequently asked questions)
- Knowledge forums (how-to articles & video posts, technical articles)
- Service & support email templates
- Service & support phone scripts
- Customer success assets (re)development
- Customer onboarding email templates
- Customer onboarding phone scripts
- Marketing assets (re)development
- Digital advertisements
- Marketing & sales email templates
- Marketing & sales phone scripts
- Website page updates
- Conversion funnels (website forms) updates
- Editorial calendars
- Content writing (blog posts, case studies, landing pages, call-to-action offers)
- Key accounts surveys & quarterly interviews
- Technology recommendations, implementation & training
- CRM (customer relationship management) software
- Customer service & support ticketing software
- Marketing automation software
- System/software integrations