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Google Analytics services
Ensure your Google Analytics is properly configured & uncover data insights to help grow your business.
Clear Digital has a simple, straight-forward 4-step process:
Google Analytics Optimization Packages
The following packages are a perfect way to ensure your Google Analytics is configured correctly so that you can start uncovering meaningful data insights.
Google Analytics: Standard
- Kickoff Strategy Call
- Google Analytics Account Audit
- Configuration Of Google Analytics Elements
- Data Integrity Audit & Correction (As Required)
- Conversion Tracking Audit & Correction (As Required)
- Google Analytics Integrations (As Required)
Google Analytics: Enhanced
- Kickoff Strategy Call
- Google Analytics Account Audit
- Configuration Of Google Analytics Elements
- Data Integrity Audit & Correction (As Required)
- Conversion Tracking Audit & Correction (As Required)
- Google Analytics Integrations (As Required)
- Google Tag Manager Website Tagging Of Key Conversion Elements
Google Analytics: Pro
- Kickoff Strategy Call
- Google Analytics Account Audit
- Configuration Of Google Analytics Elements
- Data Integrity Audit & Correction (As Required)
- Conversion Tracking Audit & Correction (As Required)
- Google Analytics Integrations (As Required)
- Google Tag Manager Website Tagging Of Key Conversion Elements
- Quarterly Insights Report
Google Analytics Optimization Benefits
The following are some key benefits of Google Analytics Optimization:
An Accurate View Of Your Data – Too often we see Google Analytics simply installed, but not properly configured to exclude internal company traffic, external bot traffic, and variety of other data integrity issues. Optimizing and properly configuring your Google Analytics will ensure that your business has an accurate data representation so that you make correctly informed decisions.
Funnel Creation & Optimization – Creating funnels and optimization those funnels helps to understand visitor behaviour flows. Doing this can help maximize the potential optimization ceiling of your website and the experience you provide to users.
Micro & Macro Goals – When setting up more than a final conversion, or macro goal (such as a phone call, email or form submission), you can increase the optimization potential of your website.
Annotations For Insights: Adding annotations can be very useful as it can provide context to events that can have an impact on your website analytics. For instance; extreme weather, competitor promotions, offline campaigns that have a significant impact, and industry developments can all have an impact on your website traffic.
Whether you need help configuring your Google Analytics, setting up tags through Google Tag Manager, or creating Data Insights Dashboards, we can help. Make the switch to Clear Digital today.
Book A Free 20 Minute Google Analytics Consultation
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Quick Google Analytics Optimization Statistics
Per a recent release by DBD Media the following are some key statistics that demonstrate the importance of Google Analytics Optimization and some of the issues many business face – but can be resolved!
INCORRECT E-COMMERCE SETUP
30% of websites have incorrect, or incomplete ecommerce tracking implementation.
SITE SEARCH
33% of websites with an on-site search function do not track site search keywords. This is a big miss, as valuable data can be gleaned from the site search terms.
NOT PROPERLY LINKED TO GOOGLE ADS
60% of Google Analytics accounts have not been correctly synced with Google Ads. This means that valuable PPC data is not being passed through to Google Analytics which impacts proper measurement for paid search.
NO MICRO CONVERSIONS
73% do not track micro conversion goals such as newsletter sign-ups, or account registrations. By not tracking micro conversions, valuable user behaviour that can lead to a macro conversion is missed.
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