Project Description

Challenge

The challenge was to establish a new brand online by creating a simple website that would help to collect donations for a non-profit organization, and in doing so start an online movement that would touch the lives of the young and old alike in positive way.

Strategy

The strategy behind Little Wings was straight forward.  Create a website with a clean look and feel, combined with animated site widgets, along with a WordPress-based micro-donations plugin tied to a PayPal as the payment gateway.

Approach

Leveraging a WordPress theme as a starting point, Clear Digital began the process of copywriting and web development.  The goal was to leverage royalty-free images, and provide a combination of prepared website elements along with element customization.  We like to refer to it as “custom-ish” development.  If you are looking for a larger and more advance website experience, we can help guide the process with our network of agency partners.  We can help secure preferred agency partner rates for you too!

Little-Wings-Website-Portfolio

The Process

Keyword Research

Step 1:  Clear Digital performed keyword research to identify meaningful language that would resonate with the target audience.  As the target audience was more specific to Facebook and not Google, the keyword research was leveraged to help develop content for a social media audience rather than a search-specific audience.

Image Sourcing

Step 2:  Next we moved on to image sourcing.  Images were selected that would have both an immediate, positive emotional impact on website visitors, as well as make it clear as to the purposes of the website.

Content Development

Step 3:  The third step in the development process was copy development.  Leveraging the keyword research from step 1, along with background research about the subject matter, Clear Digital was then armed to craft the written content on the website.

Micro-Donations Engine & PayPal Payment Gateway Integration

Step 4:  The final step before launch was the integration of a micro-donations engine, along with a PayPal donations payment gateway integration.  Upon successful testing, the www.littlewings.ca was ready to launch, and a new non-profit cause was shared with the world ♥

Gallery

Below is a small image gallery from the www.littlewings.ca website.

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Little-Wings-Gallery-2

Quick Progress

After just a few weeks without any paid media support, Little Wings has started collecting online donations and has been shared via Facebook over 130 times.

9

POLLINATOR GARDENS

136

FACEBOOK SHARES

$185

IN DONATIONS